Dacia Celebrates 10 Year Anniversary in the UK

Dacia is celebrating 10 years since it hit UK markets in 2013 with the original Sandero. Dacia was present at the 2012 Goodwood Festival of Speed to unveil the Duster, which was due to arrive in the UK the following year. Following this, Dacia opened online pre-orders which resulted in 2,000 customers putting their name on the list, with a brand that was new to the nation.

Emerging from a lengthly 5 year recession, UK carbuyers shifted their stance on personal transportation, opting for affordable, value for money options that still provided exceptional quality. 2013 would see passenger vehicle registrations increase by nearly 11% to 2,264,737 cars – the highest level in five years – resulting in the UK being the only growing car market in Europe.

Fast forwarding to today, Dacia has sold more than 240,000 vehicles in the UK, with the Duster being the most popular selling 88,000 vehicles.

Last year the Dacia story continued with the beginning of a new chapter following the reveal of its bold new visual identity, rolled out simultaneously across its entire range – a first in the automotive industry. With new colours and the recognisable Dacia Link emblem, all Dacia Dealerships in the UK will feature the new identity by 2024, with over 70% by the end of this year.

With its recent well-documented success, the brand shows no signs of slowing down. Dacia increased its sales volume in 2022 by 55% compared to 2021, selling 27,313 vehicles with 94% finding homes with retail customers. Against the backdrop of a very challenging market that was down 40,000 units year-on-year and with the world still emerging from a global pandemic, this result confirms that Dacia is on track to surpass its 2019 performance when it sold a record 30,951 vehicles in the UK.

Luke Broad, Dacia Brand Director for the UK, said:

“Ten years on and Dacia has grown and innovated, but our focus on providing UK car buyers with an unrivalled blend of quality and value is as strong as it’s ever been. In many ways, our success over the last decade is only the beginning, with Dacia now firmly established and widely recognised for redefining the essentials. As we enter an exciting new phase and as the brand continues to be bolder and continually push the boundaries, there’s no mistaking that Dacia is here to stay.”

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Reg Office: Sturrock Way, Bretton, Peterborough, PE3 8YL

Reg. Company Number: 359860

VAT Reg. No. 120617216

Financial Disclosure

F.P. Smith Holdings (Newark Avenue) Limited, F.P. Smith Holdings (Ilkeston) Ltd, and F.P. Smith Motors Ltd are Appointed Representatives of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows F.P. Smith Holdings (Newark Avenue) Limited, F.P. Smith Holdings (Ilkeston) Ltd, and F.P. Smith Motors Ltd to act as a credit broker, not as a lender, for the introduction to a limited number of lenders and to act as an agent on behalf of the insurer for insurance distribution activities only.

We can introduce you to a selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. An introduction to a lender does not amount to independent financial advice and we act as their agent for this introduction. Our approach for a new car purchase is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next best offer of finance for you. Our aim is to secure the best deal you are eligible for from our panel of lenders. Lenders may pay a fixed commission to us for introducing you to them, calculated by reference to the vehicle model or amount you borrow.

Different lenders may pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement, all of which are set by the lender concerned. If you ask us what the amount of commission is, we will tell you in good time before the Finance agreement is executed. All finance applications are subject to status, terms and conditions apply, UK residents only, 18’s or over. Guarantees may be required.

In the event of disputes we are unable to resolve the Retail Motor Industry Federation (RMI) National Conciliation Service will offer free impartial advice and when appropriate an Alternative Dispute Resolution (ADR) service that we are fully committed to. For further information you can visit their website at www.nationalconciliationservice.co.uk or call 01788 538317.

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Dacia Celebrates 10 Year Anniversary in the UK